How to Write Attention-Grabbing Headlines

Reach out and grab your readers with winning headlines. Master this skill and watch your promotional ROI (return on investment) increase – a lot – fast! Read on to learn how discover the most popular headline formulas.

(a)    “How To…” - This is one of the top performing headlines. People want to learn steps, how to do something. So tell them!

(b)    News Headline – Get to the point right off the bat. “Service Company Teams Up To Fill in Gaps with Children’s Fundraiser.” Then write that inverted pyramid style with the most detailed information (who, what, when, where, why, how) on top.

(c)    Featured Benefit Headline – Disclose your biggest benefit right at the top. Draw attention by opening in grand style, “Marketers Get Over 50% of Their Emails Opened with New Autoresponder Technology.”

(d)    Solve A Problem – Pick a popular problem being discussed in your niche or industry and then use it to your advantage; like, “Turn Your Private Label Products into Profits in 5 Minutes with This New Audio Mastery Series.”

(e)    Share Personal Discovery – Create interesting story angles out of your own would-be bloopers like, “Everyone Told Me I’d Never Be Able to Quit My Day Job, But I Did It - -in One Month and with Only a $10 Investment!”

(f)    Case Study or Testimonial Headline – Similar to (e), place the focus on those interesting story angles of others; for example, “Jack Stuffed My Mailer in the Trash, Then Dug It Out, Listened to the Audio Files, and Earned $12,457 in Just 30- Days By Following The 7 Simple Steps!”

(g)    Guarantee Headliners – Add your bottom line up top, “Earn Your Money Back in 30 Days or Less or I’ll Double Your Money Back!”

Research and Trials

For plenty more ideas, and more targeted ones for your specific niches and industries, head to USAToday.com and PRWeb.com and other media sites. Read their headlines to see which ones professional’s came up with and put to work. Also grab your local newspapers and any magazines you have around your office and home. Read the headlines for more ideas and try them out for your own articles, websites and press releases.

Put any of these top formulas to work on your websites, articles and press releases. Reach out and grab your readers and watch your promotional ROI (return on investment) increase – a lot – fast!

By: Shane Wilson