Web hosting is an idea that is hard to understand for new web site owners, especially when they are starting their web site venture. They have terms mentioned like web site names, web site hosting, web design and graphic layout design. Shared web site hosting when you understand the concept is an easy concept to comprehend. To summarize, web domain hosting is a storage container to hold your ASP files and flash files.

Those venturing into an affordable shared hosting solution will need to understand the different offerings you get with shared web hosting, such as hosting disk space, transfer amount, number of email accounts and types of programming languages supported.

Disk Space

Disk Space is indicative of the title, and is similar to the disk space you have on your own PC. This feature lets you know the size in GB available to the webmaster to host your PHP files and images you have for your website. Multimedia, such as images will take up more of your disk space, while your web source files will use less of the space. The requirement for the disk space you should look into purchasing depends mainly on the type of files you are hosting, and the overall size of your web site.

Transfer Amount

Transfer amount for web hosting is much like the bandwidth you use for your internet. Each time a file is viewed from your site, it adds to your total for bandwidth used for your web site. Bandwidth will be different depending on the plan, and you will need to pick the bandwidth usage based on the amount of traffic your site receives and how big your site is in file size. There will be lower bracketed offerings of hosting bandwidth all the way up to web hosting service providers giving unlimited bandwidth hosting.

Hosting Server Configuration

The final topic to cover here is the types of hosting servers available. The type of server will limit the file types, like PHP, that you will be able to host. All servers will run HTML, CSS and JavaScript, as those are handled by the actual web browser, like Safari. The main thing to note is Linux server hosting is generally cheaper and Linux server hosting with Apache Web Server supports PHP. Windows hosting runs with IIS and is most commonly used for Active Server Pages (ASP) files. Linux is usually selected as most {open source projects like Joomla run off PHP and mySql~Windows is generally more pricier due to the cost associated with purchasing the windows license for the server}.

For your next or first affordable web hosting purchase, ensure to look at all these factors to make a decision.

If you are a webmaster, then you probably heard about article marketing strategy. Although it’s not a subject as familiar as it should be, writing search engine optimized articles is not so difficult to learn. In fact, learning SEO techniques can be very easy, as long as you are aware that the visibility and recognition of your content truly matters on the Internet.

In order to achieve a quality market valuation, an article should accomplish several requirements. It must be informative, accurate, concise, and relevant and SEO optimized. Another feature that should be considered is the originality of the article. The search engines will not index articles with too similar content or identical content. The design and accessibility have also a major role for the usability of a website, associating visual images to the desired text message.

Maybe you have heard about the expressions “Content is king” and “Content is everything”, which are very popular among SEO experts and SEO software. The content, consisting in written texts and images, is an effective marketing tool, but only if it has the following characteristics:

Keyword density; as we mentioned before, writing articles for the online environment is different from establishing the content of a printed magazine or journal. Besides the fact that each website should be concise, providing content for a certain area of activity, it should address to a specific category of visitors. Once the category has been chosen, the webmaster should use words that are likely to be typed out by visitors in the search box.  Those terms are only discovered by thorough keyword research.

Keywords density can be expressed as the ratio between the most appropriated keywords for a website and the website’s content word count. The perfect keyword density is between 3%-5%.

Quality content; the main target of implementing an effective article marketing strategy is to attracts an increasingly higher number of visitors and potential subscribers or customers. High quality content means visitors who return to our website, being impressed by certain ideas, products, goods or services.

A simply and clear language; reading an online article requires 25% more efforts and attention than reading a printed text. Complex phrases and words must be avoided, because the visitors must understand the message easily. Each paragraph should express one clear message and not a bunch of information. The first two paragraphs must contain the conclusion, emphasizing the main idea and additional details.

Relevant content- writing relevant articles for your website is vital. While the website is visited by a number of potential clients, many webmasters find difficult to make people stay longer on the website; in most cases, the content provided doesn’t help people to find additional information. An online article must be clear, readable, offering links to any other useful details. Visitors want to find well structured online content, easy to use, which contains enough information.

Just an article won’t ensure your success, but an effective article marketing strategy and a tactical approach are the best marketing tool to promote your business.