You may have read or heard about Seth Godin’s Great Book - Small is the New BIG. Well this article ISNT about that! But you should buy and read the book anyway

What it’s about is this.

The Small things on your Website - that can make a BIG difference.

Like these 7 Things. …..

1. Make Sure Someone is Home. Put Your Telephone Number and Contact Details on Every page of your Website.
2. Put On a Real Face. Personalise Your website by showing a photo/ pic of someone real who customers/ visitors can relate to.
3. Keep Your Home Clean. Dont Clutter Your Home Page too much. It’s confusing for vistors. Rather concentrate on 3-5 key things.
4. Cross-Pollinate Your Pages! Include relevant text-links to cross pollinate your pages.
5. Picture It. Pics DO Tell a Thousand words. Too much text without pics is just plain overwhelming. And boring.
6. Titles Do Matter. Make sure Your Pages ALL have different and relevant Page Titles.
7. Keep it Simple - Stupid KISS. Always err on the side of Simplicity. Less IS More. Provide less info - and an option for a visitor to request more information. (Also known as Layered Information Delivery)

And most important of all…….. Have a clear ‘Call to Action’ for visitors. Dont make them guess what they need to do next… tell them!

• “Contact Us to Discuss in Person”
• “Download a Free Copy of this Guide”
• “Join our Newsletter”
• “Keep Up-to-Date by Following us on Twitter”
• “Call us Now on 027 713 5913 - to discuss ANY queries/ questions you may have”
• “Can’t Find What You’re Looking For? Contact us”
• “Buy Now”

…. You get the idea. These are the “Money Phrases” The payload you WANT people to get to.

Make it Easy for them to do so. And dont make them ’small’ and hidden away in hard to find places. Make them BIG and obvious.

To Your Success on the Web

Mick Gibson
www.mickg.co.nz

1. Consider your audience
Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2. Pictures speaks a thousand words
To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.

3. Make constructive and beneficial blogs
Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers. After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Avoid making multifaceted and complicated blogs
In order to have an interesting blog, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.

Remember that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.

5. Make it interactive
As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.

Indeed, blog is not created just for the mere fun of it. It also has its own purpose in the world of the Internet. Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.

As they say, blogging is the contemporary term of creative and commercial writing.

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