A caboodle of advice is available on the word wide web on what one must do in order to achieve good rankings with Google and other SE’s for WordPress sites. Certain folks agree, some disagree, and some people can be out-and-out puzzling.
In modern SEO terms, someone who says one should submit your site to the SE’s for indexing is way out of date. The major search engines are very good at spotting brand-new web sites and index them without you submitting the sites. What is pertinent to gain good rankings was highlighted recently in a survey performed by SEOmoz of a group of search engine optimization experts.
In short, here are the 4 heavy-hitter search engine optimization ranking elements, in accordance with their consensus views.
Keywords in the Title Tag
It is very important to employ the right keywords in crafting the text used in the title tag of a WordPress post. It does not only help with better search engine rankings, it also helps with improved click-through from the search engine listings to the WordPress blog. It’s of little value to be listed high in the results without receiving that many clicks. The ultimate goal is to gain as many targeted visitors to your site as feasible.
The SE highlights in bold the keywords that were typed in by the web surfer. If the right keyphrase of your page title is shown in bold, it gives the listing a better chance of being seen and getting that click. Notwithstanding, highlighted keywords are not the only thing to think about when composing the page title tag.
A lot of additional clicks can be earned from a smartly crafted title, specially if it entices the web surfer to click. It is better to get 100 clicks from position number five through having an enticing title tag than 50 clicks from the third listing with a badly written page title.
Anchor Text that is Employed for Links to Your Site
The anchor text that is used in the link that points to your site from an external site counts a lot in the SE algorithms to figure out what your site is focused on. In addition, what your web site is focused on defines largely what keywords it will rank for in the SERPs.
If you can influence in any way the anchor text that external web sites use with their links to you, then it is an extremely prudent way of investing your time.
A larger number of sites that link to your site with a specific keyphrase, or alternate versions of that keyphrase, will cause the search engines to more easily figure out that your site is all about that certain keyphrase.
It’s far more advantageous if the content of the page on your web site contains that specific keyphrase and its latent semantic equivalents.
Overall Link Popularity of the Site
The volume of links that are pointed to a site is utilized by the search engines to calculate the importance of your web site. They include both the quality of the hyperlinks and quantity of hyperlinks.
The more distinct web sites that have links to your web site, the higher the SE’s will compute the perceived importance of your site.
The building of links doesn’t end. One can never have enough backlinks pointing to your site.
It’s true that it is possible to build backlinks too fast and that could trigger some flags with the search engines.
Notwithstanding, if done as an ongoing effort employing a long-term view, every backlink is worth the resources spent in obtaining it. They all add up to a higher perceived importance of your web site.
Link Popularity within the Site’s Internal Link Structure
It’s a fact that some of your web pages will attract more external backlinks than others. Those that do not get lots of backlinks could be the actual income generating pages that you’d desire to rank high in the search engine listings.
The internal linking structure, as well as the anchor text used in the internal links, is how you disperse PageRank inside the perimeters of your site.
The best approach is to obtain the plugin for WP SEO that allows you full control of the internal linking on your WordPress site.
Some SEO professionals say that an internal link to a page carries the same value as an external link.
That does not mean the web site will rank by having nothing more than internal links. What it does mean is that you could cause a page to be ranked by pointing internal links to it even though it does not have a lot of external links, provided that the rest of the site has gained enough trust from external links.










