How to Add Value to Your Subscribers

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How to Add Value to Your Subscribers
 

People like to join membership sites. But they want value once they sign up. Here are top things members look for once inside.
 

Good Navigation and Links – Don’t just have a hodge-podge of “stuff” uploaded for members. They seek order and steps on what is there plus how to use it. Make sure all links, downloads, etc. work, too.
 

Products – Offer what you say you will. Don’t give junk. And make sure everything works. No untested software or software with glitches. Subscribers paid for access, not to be your guinea pigs.
 

Timeliness – Update your member site when you say you will. In other words, if people are supposed to received monthly ebooks and corresponding websites with autoresponder series and graphics, make sure these are completed and uploaded on time - -each and every month.
 

Bonuses – Offer good bonuses, not the same stuff that’s already saturating the Internet everywhere. And sprinkle new bonuses in regularly to show your appreciation for continued support of the membership site.
 

Customer Support – Offer some! Give out an email address, phone number and mailing address, for goodness sakes. Don’t hide behind a Support Desk. If you don’t want to handle phone calls, have voicemail, but do reply by email (ask people to leave their email address on your voicemail).  And do reply to support tickets in a prompt manner. ”Do unto others…” and offer what you would like.
 

Weekly Ezine – Offer a free weekly ezine to subscribers to show how to get the most out of their membership. Include case studies of other members, how they benefited from their membership, awards for the best article, tip, photo, etc. submitted form members that week or month, industry quotes and news and how they affect membership items.
 

In short, members want to make big use of their paid membership sites. So offer excellent products, support services and means to use their products to gain the most benefit from them.
 

Setup a nice affiliate plan so members can invite their friends to join up, while earning a little bonus form it – and keeping you in subscribers, too. And invite contributions form all members so that you’ll have plenty of case studies, news, and content to share throughout the month with fellow members and the outside world in your marketing communications and promotional materials.
 

 

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Become an Expert in Your Niche!

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People like to get advice, products, services and consulting form niche experts. They want the best; to learn the best from those who know it and walk the talk. So you need to become and expert in your niche to attract plenty of traffic, prospects and sales your way.

To become an expert you can:

1.  Study a professional track to gain credentials at college, online or off. You can study on your own with library books, current industry publications, e-zines in your field, workshops and correspondence courses.

2.  Hire coaches and mentors to get you up to speed.  This is a great way to learn quickly.  Plus, what better way to learn than from someone who is already experienced and knows what to avoid and what to capitalize on.

3.  If you also want to be known as an expert you need to have your name attached to products or services.  Dig in and really learn all you can about your industry, interviewing pros to really learn the scoop of what works and what does not. Then write up your findings, your interviews, your case studies and create e-books, reports, news articles and press releases about them.

4.  Attend industry events like workshops, seminars, trade shows and networking activities.  I cannot stress attending offline events enough.  This is where great friendships are made and lucrative business deals are struck.  Yes they can be pricey but going to at least one a year can build your credibility tremendously through relationships.  For example, you meet a top expert in your niche and become friends.  He speaks favorably of you to his colleagues and customers.  Do you think this will help you in your quest to become known as an expert?  Yes, of course it will.  So go to offline events!

5.  Invite others to interview you about your findings above, showing you are knowledgeable in your field of interest.  Record those interviews and let them be downloaded for free.  Make them free at first until you build your credibility and become known as an expert.

6.  Participate in events as a speaker and workshop presenter.  What better way to be viewed as an expert than to be an actual speaker at an event.  This can give you credibility over night!

7.  Make audio recordings of weekly Talk Shows you host where you discuss a current industry trend and interview top people in the field. Then give them away for free along with transcripts until you are known as an expert.

8.  Setup consulting services in a couple of different pricing ranges. Package the highest level with all your e-books, reports, audio files and other products. Then sell your prospects on the lower level, working them up to the top.

9.  Attend annual boot camps in your field where you learn the most popular topics form the pros all in about a 3 day period. Plan to speak at one of these, too!

10.  Next is JV time. Team up with other experts who have compatible, not competing, products and services. Then reach out with joint efforts and joint event presentations, joint product packages, joint marketing in the form of link exchanges, article exchanges and ad exchanges.  All of these ways will be with the goal of having the other person introduce you as the expert in your field.

11.  Constantly keep track of industry changes and what the other experts in your industry are doing. Bookmark their sites, subscribe to their e-zines and print publications, etc.  Learn from the best to become the best.

Do no be afraid to reach out and keep moving ahead. Thrive with your competition and learn more. It is a good idea for you and your business to commit to constantly learning and growing.  Countless people neglect to read and apply the previous sentence.  Read it again, now.  Those individuals who stop learning cannot grow and in turn their business suffers.

It takes time to become and expert in your niche.  If you follow the 11 tips listed above you will without a doubt become an expert in your niche before you know it.  Also, do not get discouraged if your niche is loaded with a lot of competition.  Stick to your guns and remember, there are plenty of prospects and sales to go around!

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